Portfolio
Building strong brands& visual systems
Art & Brand Director with 7 years building brand identities and visual systems that scale.
I lead creative across identity, campaigns, motion and digital. Where I get most hands-on is bringing the brand to life. I build the systems that let teams move fast without sacrificing quality, and I care deeply about craft at every level of execution.
Autonomousworkflows
I operate best when I can take full ownership over a project, from first concept to final delivery. Every decision carries a defensible rationale, one I can explain and stand behind in the moment. That autonomy has pushed me to build workflows and tools that cut down production time without cutting corners, so speed and quality aren’t a trade-off.
AgencyExperience
Having the opportunity to touch so many industries and business types, I’ve built experience on global brands including Hearst Media, Yahoo, Marriott, and many more. It’s less about having a signature look and more about having a process that adapts to whatever the work demands. That range has trained me to read context fast and design what’s right for the brand.
Case Studies
These projects showcase my craftsmanship at the highest level the result of working daily with clients to define and communicate who they are.
InformaMarketsFashion
BrandStrategy
As a leading company in the fashion trade show circuit, Informa Markets Fashion was forced to test its value proposition in a new post-COVID landscape. Helped reposition the brand for both a short-term evolution and a long-term future, repackaging the trade show parent brand with a new name, identity, and strategy for the execution of its main events.
VisualSystems
Created a visual identity system for MMGNET (formerly Informa Markets Fashion), consisting of a new logo, typography, and color system. Designed the look of the brand’s website and mobile app for a seamless integration of technology into their current offerings.
logo lockups for corporate presentations
HearstAutos
BrandStrategy
Hearst Autos is the go-to resource for all things auto under the Hearst Publications umbrella. Seeking a way to better relate to its consumers and to convey the depth of its knowledge and resources, Hearst Autos was looking for a strong verbal identity, voice and story. Starting with extensive research on the group’s reason-to-be in the industry and created its DNA, pillars, mission and brand statement, reflecting the vibrant energy and informative nature of the brand’s personality.
Identity
To convey the strength and prowess of the brand’s new identity, tasked with creating a visual identity that excites each and every car person. Designing an innovative logo and icon and established an eye-catching color palette and typographic system, and translated these elements onto all of the brand’s collateral from business cards to posters to even coveralls.
StiR
StiR, Hilton’s in-house food & beverage creative agency, and needed help designing and developing a web presence that would differentiate itself in the market and excite new and existing clients. With a focus on user experience, building a website that uses motion and sound to immerse viewers into the StiR world while informing them about the brand’s expertise.
Overview
Our goal is to build a differentiated, innovative, and immersive web experience. One that welcomes visitors like guests to a fine restaurant, expertly combining high-quality, digestible information and stunning, creative ambiance. This ideal combination will StiR potential clients’ imaginations, and work up their appetites to create something special.
Andaz
Campaign
To introduce the world to the new Andaz brand identity, conceptualizing and creating its 2023 communication campaign. With an overarching message of “Be Like No One’s Watching,” this campaign depicts guests transforming from their daytime selves to their most authentic alter egos at Andaz properties, all inspired by the brand, the destination, and travel itself. The campaign consisted of digital ads, wild postings, and video executions for web and social media, and was featured in Vogue’s September issue.
Video
To bring Be Like No One’s Watching to life, this campaign shot and produced 30- and 15-second videos, in which Andaz guests transform from their daytime selves to their authentic alter egos as they explore the hotel. The scenes demonstrate the power of travel to inspire complete self-expression and how Andaz properties create the most dynamic and supportive environments for guests who want to discover who they are and who they can become.
Identity
Andaz was founded on the tenets of personal style and self-expression, recognizing that who you are and who you can become is limited only by your imagination. Creating the full brand evolution for Andaz, building upon its roots and highlighting the uniqueness of its experiences, locations, and guests, while giving it a clearer, more distinct voice. After a complete deep dive into the brand’s history, building the brand’s story, positioning, mission, and DNA around the idea of self-expression for the brand, the destinations, and the guests. Then translated this ownable verbal identity into a creative, imaginative visual identity and experience.
KástraElión
Identity
Kástra Elión, the original premium sipping vodka distilled from Greek olives, was looking for both a verbal and visual identity that would help differentiate its product in the vodka market. Creating a brand story and brand DNA that highlighted its unique, olive-centric selling proposition and paid homage to the brand’s Greek roots.
Digital
Designed and developed a website for Kástra Elión that presented information about the brand in a clear, concise manner and used modern coding techniques for easy navigation and engagement.
Yahoo forCreators
Identity
After developing Yahoo For Creators, a platform where creators can publish, monetize, connect, and grow their businesses, Yahoo needed help with creating the brand’s visual ID. This meant developing a system that was approachable, yet elevated, notably including the creation of the brand Y4C icon, which proved to be a highly versatile asset for both B2B and B2C designs.
Digital
To showcase the visual ID in the digital space, mocking up the brand’s social media presence and created an email blast template that will inspire creators to join the platform.